Global maritime logistics

Moving the world
with precision & care

We blend decades of maritime experience with modern product thinking to deliver reliable, transparent, and sustainable supply chains.

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Company Highlights
2013
Journey beginning
0+
Digital Platforms
3
Regional Offices
0+
Team Members

Our Story

From Captain's dream to a connected global network.

Operator‑led
Founded by a merchant marine captain
Digital‑first
12‑platform maritime ecosystem
Global reach
Growing presence across MENA & EU

Our Mission

  • Reliable end‑to‑end logistics
  • Tech that reduces friction
  • Partnerships that scale impact
Built by operators • Verified by customers

Our Vision

  • Lead maritime innovation
  • Build sustainably
  • Connect global trade
Global, transparent, and human‑centered

What Guides Us

  • Safety & Integrity
  • Innovation & Learning
  • Accountability & Impact
Do right. Think long‑term. Deliver.

Technology at the Core

Alliance Marine at the center—connected to the technologies that power our platform.

Cloud
Database
Security
Alliance Marine
AI
Compute
Automation

Strategic Pillars

The core focus areas that guide our strategy and day‑to‑day execution.

Technology Leadership
Investing in cutting-edge maritime digital transformation
Global Network
Expanding our worldwide presence and strategic partnerships
Operational Excellence
Maintaining the highest standards in service delivery and efficiency
Sustainable Growth
Building a responsible business that benefits all stakeholders

Captain's Journey Timeline

From Naval Academy graduate to global maritime technology leader.

2013Naval Academy Graduate

Overview

Graduated from the Naval Academy – Merchant Marine, beginning a maritime career with years of training and sailing aboard commercial vessels.

Milestones

Naval Academy graduation
Commercial vessel training
Sea training and drills
Maritime expertise development

Overview

Combined seafaring duties with master's studies (2013–2015), then served on commercial vessels until early 2017, mastering operational and leadership skills.

Milestones

Master's degree completion
Commercial vessel operations
Global navigation experience
Operational leadership development
2013-2017Seafaring & Studies
2017-2019Logistics Career

Overview

Transitioned from sea to logistics and international trade. By 2019, while working in Turkey in trade and export management, the vision for Alliance was born.

Milestones

Career transition to logistics
International trade expertise
Turkey operations experience
Alliance vision crystallization

Overview

COVID-19 disrupted global trade flows, prompting the critical question: 'Where are we going?' This became the turning point for Alliance's vision.

Milestones

Alliance concept formation
Market analysis
Strategic planning
Product vision refinement
2020-2021Concept Development
2021-2023Foundation & Development

Overview

Returned to Tunisia, started a trading company (fertilizers, chemicals, minerals), acquired a logistics company, and assembled a development team for Alliance platforms.

Milestones

Tunisia trading company
Logistics company acquisition
Development team assembly
Platform architecture kickoff

Overview

Navigator V1 launched (May 2024), V2 released (December 2024), Freight Hub launched (July 2025). Expanded to Oman and UAE offices.

Milestones

Navigator V1 launch (May 2024)
Navigator V2 release (Dec 2024)
Freight Hub launch (Jul 2025)
Oman & UAE offices opened
2024-2025Platform Launches & Expansion
From the harbors of Carthage

Inspired by Carthage’s Maritime Legacy

“Trade that crossed seas. Navigation that charted the unknown. A spirit that refused to drift.”

We carry that spirit forward—building technology with the patience of seafarers and the precision of navigators, so commerce moves with clarity and care.

InnovationNavigationTradeResilience

Leadership Team

Operators and technologists building the Alliance platform across regions.

Capt. Saad Ben Ammar

Founder & CEO
Dubai, UAE 12+ yrs leadership
Naval Academy – Merchant Marine (2013)
Led logistics across MENA & Turkey
Founded Alliance; built 12 digital platforms
Navigator V1‑V2 Freight Hub UAE • Oman • Tunisia
Education: Naval Academy – Merchant Marine; Master’s studies

Bahe Eddine Ben Achour

Chief Technology Officer
Dubai, UAE / Tunisia 15+ yrs leadership
AI‑powered optimization & analytics
Secure, scalable platform architecture
From Navigator to Freight Hub
12‑platform ecosystem Dubai • Tunisia hubs Blockchain docs
Education: Computer Science Engineering

Regional Leadership Team

MENA Operations
Dubai • Muscat • Tunisia Ops excellence
Seamless regional delivery
Partnerships at scale
UAE • Oman • Tunisia Platform launches Partner network
Education: Maritime Business, International Trade

Global Operations

Operating hubs and offices across strategic maritime locations.

Current Operations

Live
Dubai HQ
Dubai HQ
United Arab Emirates
Operational Focus
HQStrategyPartnerships
Muscat — Middle East
Muscat — Middle East
Oman
Operational Focus
Middle EastPortsOperations
Tunisia — North Africa
Tunisia — North Africa
Tunisia
Operational Focus
North AfricaTradeLogistics

Planned Expansion

Early 2026
Egypt Hub
Cairo • Alexandria
ScopingPartnerships
West Africa — Abidjan
Côte d’ Ivoire
ScopingPartnerships
Europe — Spain
Valencia • Barcelona
ScopingPartnerships

Investor Relations

We're building a comprehensive investor relations portal to share financial information, reports, and insights about Alliance’s performance and strategic direction.

Alliance IR Portal
In development

A single, reliable home for financial reports, regulatory filings, and investor events — designed for clarity and speed.

ReportsFilingsEvents
01
Financial Reports
Annual reports, quarterly results, and audited statements
02
SEC Filings
Regulatory submissions, proxy materials, and disclosures
03
Events & Calls
Earnings calls, investor meetings, and key dates
Investor Relations
Get in Touch

Contact our Investor Relations team for inquiries and updates.

Contact IR Team